Diversified practices

Both the medical establishment and the individual doctor, when facing the market, must inevitably build the brand. As quan haoran, director of online non-public medical business department of good doctor, said, the logic of attracting patients has never changed, and it is to build public praise through good service. In the case of the direct operators of health services, this principle has been transformed into a personalized narrative and a diversified practice.

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Love, eye care group marketing director CMO Guo Ziyi, points out that medical brand construction, also is the difficulty lies in: the purpose of establishing patient population's long-term trust and that trust in patients known to you, letter, selection, recommendation of specific behavior, to obtain the trust and leave the service marketing of one of the core competence of medical institutions, but also from the service marketing in effect syncretic, results oriented, continue to optimize the brand strategy. According to guo ziyi, aier ophthalmology has specialized operation and control of 8 subspecialties, and the three core technologies of the group are equipped with a strong marketing team.

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Professor hu hai, director of the gallstone center of dongfang hospital affiliated to tongji university and founder of the Oriental biliary disease doctor group, is the most popular doctor in micro-medicine, ranking among the top big vs on multiple Internet platforms. Fame, he says, cannot be "blown up", patients are the final arbiters, and to win patients, innovation must be sustained. For more than a decade, he has asked himself to "do something new" every year, with medical, teaching, research and management all going hand in hand, both online and offline. Technically, the first case of laparoscopic cholecystectomy, the first concept of implicit scar, the first suspension laparoscopic laparoscopic surgery, the first domestic pinhole laparoscopic surgery, and the first international first airway laparoscopic surgery were the results of his team's first attempt. In terms of management, a series of new measures of process management and service, such as same-day surgery, home surgery and customized surgery, also play a significant role in winning patients for the gallstone center.

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Dong farting, co-founder of the donnie brain group, points out that word of mouth is the most valuable brand. At present, a considerable part of the patients in the brain department are introduced from the elderly patients, which he vividly called "internal marketing". Even if the external brand publicity, winter thunder brain also adhere to the use of academic, case and popular science as a guide; As one of the initiators of the Chinese doctors group alliance and the current President of the alliance, dong lei brain department planned the first anniversary of its own and the doctor group alliance BBS into an organic big event, and the brand image of the doctor group pioneer was deeply rooted in the hearts of the public.